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Sustainability Marketing in Emerging Economies

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from case…

lieferbar innerhalb 2-3 Wochen

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EUR 204,83* Aktueller Preis: EUR 204,83

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Ole Gardewin

Platform Ambitions of Brands

Innovatives Markenmanagement

The platform economy is gaining increasing importance. Digital platforms can be found in more and more areas of consumers' daily lives. One area particularly affected by this is online shopping, which is …

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EUR 109,51* Aktueller Preis: EUR 109,51

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Public Relations Management in Africa Volume 2

This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice…

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EUR 159,30* Aktueller Preis: EUR 159,30

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Shu-Heng Chen, Chen-Yuan Tung, Jason Yeh, Bin-Tzong Chie

Foundations of Prediction Markets

Ch1 Introduction and Overview.- Ch2 Friedrich Hayek and Information Aggregation.- Ch3 Testing Hayek Hypothesis: An Experimental Economic Approach .- Ch4 From Market Experiments to Prediction Markets.- Ch5…

lieferbar ab 11.9.2025.

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EUR 182,50* Aktueller Preis: EUR 182,50

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